Authority page
Vet-Review Checklist
Each medical page is checked for urgency wording, claim safety, source support, product boundaries, reviewer identity, review date, schema accuracy, and internal links.
Publication rule
Drafts may be created by a content agent, but medical wording, urgency claims, reviewer names, clinic data, and product positioning require human or veterinarian approval before publication.
Core standards
- No diagnosis or treatment claims.
- Veterinary assessment first.
- Visible citations for medical claims.
- Structured data must match visible content.
- Placeholder reviewers are never displayed as proof.
Vet-review checklist
- Does the first answer tell owners to call or go to a vet for urgent signs?
- Are all medical claims supported by visible veterinary citations?
- Are urgency tiers clear: Go now, Call today, Monitor with vet guidance?
- Does the page avoid diagnosis, treatment, dosing, and product-as-emergency-care claims?
- Does the page include what to tell the vet and what not to do where relevant?
- Do FAQ schema and Article/WebPage schema match visible page content?
- Do reviewer names, credentials, and review date match visible content and schema?