Authority page
Emergency Triage Methodology
Emergency pages use three owner-safe action tiers: go now, call today, and monitor with vet guidance. Urgent signs always prioritize contacting or traveling to a veterinarian.
Publication rule
Drafts may be created by a content agent, but medical wording, urgency claims, reviewer names, clinic data, and product positioning require human or veterinarian approval before publication.
Core standards
- No diagnosis or treatment claims.
- Veterinary assessment first.
- Visible citations for medical claims.
- Structured data must match visible content.
- Reviewer proof is visible on the veterinary reviewers page.
Vet-review checklist
- Does the first answer tell owners to call or go to a vet for urgent signs?
- Are all medical claims supported by visible veterinary citations?
- Are urgency tiers clear: Go now, Call today, Monitor with vet guidance?
- Does the page avoid diagnosis, treatment, dosing, and product-as-emergency-care claims?
- Does the page include what to tell the vet and what not to do where relevant?
- Do FAQ schema and Article/WebPage schema match visible page content?
- Do reviewer names, credentials, and review date match visible content and schema?